Phillip Island Nature Parks was created by the State Government of Victoria in 1996 and comprises over 1,805 hectares of Crown Land. Located only 90 minutes from Melbourne, the Penguin Parade is one of Australia’s most popular tourist destinations, welcoming more than 750,000 visitors a year to watch the large local penguin community come ashore at sunset.
Their Business Problem
Phillip Island required a digital platform to engage the very large numbers of visitors to the Penguin Parade attraction. It was identified that the best way to engage visitors was through a mobile app that could be downloaded while on-site to smartphones. The platform must include exceptional user experience, ease of management and maintenance, instant updating of content, be multi-lingual and provide live data to visitors. A public request for tender was issued to find a suitable platform.
Unifii won the competitive tender to provide the digital platform to Phillip Island Nature Parks. The Unifii Digital Transformation Platform was used to provide the mobile application, asset management system, content management system, live data streaming capability and data analytics platform. Over 250,000 users have used the platform with over 30,000,000 interactions.