In the last few months, I’ve heard a lot of people in the tech space say something along the lines of: “Wow, Unifii has a lot of conversations with business leaders.”
Yes, we do. And it’s by design.
Because we’re not here to be a supplier of technology. We’re here to deliver business outcomes.
That means we start in a different place. We’re not selling platforms we’re solving problems. And sure, over the years we’ve shaped what we call template solutions for recurring needs. But those templates are just a starting point. They’re built around best practice, intended to feel bespoke to every business, not the other way around.
Technology should work the way your business works, not force your business to change just to suit the technology.
The Real Challenge: Your Last Mile Problems.
The most important part of delivering a solution isn’t the system it’s understanding what we call your last mile problems.
These are the things you wish you could solve… but keep falling short. The things that clutter operations with MESS (Many Excel Spreadsheets). The things that quietly chip away at safety, efficiency and morale.
And here’s the thing: you can’t find those last mile problems in a spec document, procurement brief, or IT architecture map. You find them by understanding the business. You find them by listening to users, not translating their needs through three layers of interpretation.
And no this doesn’t mean we ignore cybersecurity, data integrity or tech stack alignment. Those are hygiene factors. You should expect your solution partner to answer those straight up. They’re the minimum ticket to the game. The real work is solving the right business problems.
Solve the Real Problem First.
Another bugbear in many tech projects is that it's always the easy problem that gets solved first. Not the important one. And what happens? The solution doesn’t get used.
No matter how good your system is functionally, if it doesn’t work for the user, if it doesn’t simplify their day or solve a real-world challenge they won’t use it. And when systems aren’t used, data isn't entered. If the data's not entered, no insights come out. And leaders are then left trying to piece together decisions from half-complete spreadsheets, data cleansing efforts and guesswork.
For example, you invest in an incident management system. But some users can’t access it and they revert to paper forms. Those forms sit on desks, have errors and don’t match the fields in the system. They get entered late. Someone forgets what happened. Weeks later, a serious incident finally gets logged and everything gets thrown out of sync. The you’re back in a loop of inefficiency, uncertainty and compliance risk. That’s not a tech problem it’s a design problem.
The Real Problem Isn’t Functionality, It’s Fit.
Today, the challenge isn’t whether you can find a technically sound solution. The challenge is closing the gaps between those solutions. .
- It’s making sure your people can actually use what you buy.
- It’s whether your systems speak to each other.
- It’s making sure that your data flows, tasks are seamless and that your users are supported.
We’ve worked across many industries and I can tell you not a single business has it all sorted. The thing about operations people is that they’re practical. If a tool helps, it gets used. If it doesn’t, it gets sidelined. That’s when the shortcuts creep in and when safety risks start to rise.
No one wants to get hurt. But people take shortcuts when they don’t have what they need, whether that’s leadership, time, or the right tools to do the job.
What’s the Better Way?
At Unifii, we start with:
A Clear Purpose: Put the right information in the hands of the right people at the right time to make the right decisions.
A Proven Model for Solution Design: Understanding the user’s operating context and the real problems, they need solved, matched with the right technology.
The “sweet spot” sits where these three things meet:
- Engaged users who understand and use the solution
- Technology and tools that work
- Your actual business requirements
That’s when data becomes real-time, trusted and useful. That’s when businesses transform.
That's why we talk to business leaders. Because that’s where the real problem-solving starts.
Our goal isn’t just to sell software licences. It’s about delivering business outcomes that help you grow, protect and improve your operations.
We’ll never shy away from the technology conversation, it matters. What matters more is solving the right problem.
Until next time, stay safe and maybe take a moment to think about the gaps you’d love to close. Chances are, we’ve seen them before and we can help.
Cheers
Paul
